Sales & Marketing Analytics

We provide analytics services to manage the entire customer lifecycle, from acquisition to retention. Our services help in improving customer experience and satisfaction throughout the customer lifecycle and increase the brand value of our clients. We collaborate with our clients to enhance their marketing effectives and optimise their marketing spend.

Marketing Strategy

Marketing Strategy

  • Sizing of New Market
  • Population Segmentation
  • Testing of New Products in Market
  • New Market Entry / New Product Launch Plan
  • Market Planning

Customer Experience Management

Customer Experience Management

  • Customer Experience Analytics
  • Customer Life Time Value
  • Contact Center Performance Management

Customer Loyalty Management

Customer Loyalty Management

  • Loyalty Program Design
  • Loyalty Program Management
  • Loyalty Program Success Measurement / ROI
  • Loyalty Customer Tracking

Customer Acquisition

Customer Acquisition

  • Basket Analysis
  • Promotion Sensitive Analysis
  • Customer Segmentation
  • Acquisition Scores

Customer Retention

Customer Retention

  • Customer Churn Prediction
  • Early Warning Signals
  • Retention Campaign

Customer Insights

Customer Insights

  • Upsell Initiatives
  • Cross Sell Campaigns
  • Segment Profiling
  • Trend Analytics
  • Share of Wallet Analysis

Marketing Analytics

Marketing Analytics

  • Marketing ROI
  • Market Mix modeling & Optimisation
  • Digital Marketing & Campaign Management

Campaign/Promotion Management

Campaign/Promotion Management

  • Promotional Campaign Design
  • Campaign Execution
  • Campaign Tracking & ROI
  • Digital Campaigns

Sales & Sales Force Analytics

Sales & Sales Force Analytics

  • Sales Cockpit
  • Sales Force Productivity
  • Sales Incentive Design & Execution
  • Sales Enhancement Strategies

Intelligent Dashboards

Intelligent Dashboards

  • Data Visualisation
  • Business Intelligence
  • Management Information
  • Customised Reports
  • Real-Time Movements