Sales & Marketing Analytics
We provide analytics services to manage the entire customer lifecycle, from acquisition to retention. Our services help in improving customer experience and satisfaction throughout the customer lifecycle and increase the brand value of our clients. We collaborate with our clients to enhance their marketing effectives and optimise their marketing spend.
Marketing Strategy
- Sizing of New Market
- Population Segmentation
- Testing of New Products in Market
- New Market Entry / New Product Launch Plan
- Market Planning
Customer Experience Management
- Customer Experience Analytics
- Customer Life Time Value
- Contact Center Performance Management
Customer Loyalty Management
- Loyalty Program Design
- Loyalty Program Management
- Loyalty Program Success Measurement / ROI
- Loyalty Customer Tracking
Customer Acquisition
- Basket Analysis
- Promotion Sensitive Analysis
- Customer Segmentation
- Acquisition Scores
Customer Retention
- Customer Churn Prediction
- Early Warning Signals
- Retention Campaign
Customer Insights
- Upsell Initiatives
- Cross Sell Campaigns
- Segment Profiling
- Trend Analytics
- Share of Wallet Analysis
Marketing Analytics
- Marketing ROI
- Market Mix modeling & Optimisation
- Digital Marketing & Campaign Management
Campaign/Promotion Management
- Promotional Campaign Design
- Campaign Execution
- Campaign Tracking & ROI
- Digital Campaigns
Sales & Sales Force Analytics
- Sales Cockpit
- Sales Force Productivity
- Sales Incentive Design & Execution
- Sales Enhancement Strategies
Intelligent Dashboards
- Data Visualisation
- Business Intelligence
- Management Information
- Customised Reports
- Real-Time Movements